Control Techniques, based in Newtown, has operations in 44 countries, and is excited to have sealed the deal with Eddie.
Anthony Pickering, president of Control Techniques, said: “We’ve been through some transformations recently – new owners, new products on the horizon – and wanted a symbol we could use to demonstrate our re-discovered confidence.
“Control Techniques is, and always will be, a specialist company. We make drives, and drive-related technologies, and we have 45 years of heritage based on that. The idea of working with another British specialist who has competed – and won – on a global stage appealed greatly to us.
“Since 1973 we have a history of making bold decisions, and working with Eddie is the latest in a long line of firsts from Control Techniques. We’re looking forward to seeing people’s reactions when they see what we have in store with Eddie.”