Control Techniques Launches New Visual Identity

Control Techniques Launches New Visual Identity

MAY 16, 2017

Control Techniques has unveiled the evolution of its brand identity as it begins a new chapter as part of the Nidec group of companies.

The new visual identity, including a new company logo, is a clean, modern update drawing on Control Techniques’ rich heritage in industrial automation. It will be phased in on products, communications and experiences from today.


control techniques variable speed drives and motors


Gareth Jones, VP of Strategic Marketing for Control Techniques, said: “Our new visual identity marks a significant milestone in the history of Control Techniques, aligning perfectly with the ambition of Nidec, our new parent company. We have reverted back to the classic Control Techniques green, and the refreshed logo and associated assets signal our intention as a modern, forward thinking company. Control Techniques is at the start of an exciting new journey, and our new identity means we are starting on the front foot.”

About Nidec

Nidec was established in Kyoto, Japan in 1973 by its Chairman, President and CEO Shigenobu Nagamori. In 1979, Nidec became the first company in the world to successfully commercialize a direct drive spindle motor for HDDs based on a brushless DC motor. Since then, the Company has grown into a world-leading comprehensive motor manufacturer encompassing approximately 300 subsidiaries employing 100,000 people throughout the world and with annual sales exceeding 1 trillion JPY. Nidec's motors, drives, generators and related products are found in a diverse range of applications including computers, smartphones, home appliances, automobiles, manufacturing plants, robots and more.

About Control Techniques

Control Techniques is a leading manufacturer of motor control and power conversion technology for commercial and industrial applications. Our innovative products are used in the most demanding applications requiring performance, reliability and energy efficiency. Control Techniques has approximately 1,700 employees in 55 locations worldwide.

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