The Transform Awards recognize excellence in rebranding, brand development and the journeys brands make, and attract nominations from many prominent multinational companies including Unilever, Mastercard, Lego, and Pepsico. Its award for Best Brand Architecture Solution celebrates the successful rebranding strategy that launched earlier this year in one of Nidec’s Business Units, Nidec Motion & Energy.
The aim of the project was to unify Nidec Motion & Energy’s 21 sub-brands under the Nidec brand in a way that better promotes the true global reach of Nidec and its diverse product portfolio, while still allowing for specific differentiation in each of the markets served. This transformed 21 disparate sub-brands into focused brands under the Nidec umbrella: Nidec Aerospace, Nidec Automation, Nidec Conversion, Nidec Drives, Nidec Elevator, and Nidec Power.
“I really appreciate the courage it took to go simple,” commented one judge. “It creates descriptive clarity and is a massive improvement from where the brand started.” Nidec worked with London-based firm GW&Co to design the brand architecture and visual identity that would holistically represent the brand’s value.
“We have a simple internal slogan, ‘One Nidec’”, explains Nidec Motion & Energy President Michael Briggs. “Nidec has grown to $16B USD revenues and a 100,000-person strong workforce specifically by operating as one company on best financial, operational, and manufacturing practices across the globe. This new brand architecture and visual design language gives us a powerful market identity and builds upon that internally oriented momentum to propel us forward further, and faster as One Nidec”.
Nidec’s new brand architecture does not affect the quality or service level of products, and customers can expect the same high standards they have come to rely on from all Nidec group companies. This change will enhance stakeholder relationships and ensure a more efficient and effective experience for all.
About Nidec Corporation
Nidec Corporation is the world’s leading electric motor manufacturer with 2023 revenues of over $16B USD. Founded in 1973 and headquartered in Kyoto, Japan, Nidec is a global company comprised of over 300 group companies and 100,000 employees with operations in more than 40 countries. A pioneer in electrification, Nidec is integral as a world-class global technology provider, localized manufacturer, and development partner in industries ranging from information technology, automotive, appliance, commercial, and industrial machinery. Nidec enables positive global change through innovative problem-solving.
For more information, visit Nidec’s website at www.nidec.com.
About Nidec Motion & Energy
Nidec Motion & Energy, a Business Unit of Nidec Corporation, is a trusted development partner in multiple high-growth spaces including industrial automation, vehicle electrification and electrical infrastructure, providing world-class technology, support, and localized manufacturing to support industry leaders across the globe. With headquarters in St. Louis, Missouri, it employs over 13,000 individuals around the world in more than 40 countries.