Transform magazine has awarded Nidec both Gold and Diamond Awards for Best Brand Architecture at the Transform Awards Europe, in recognition of our recent work to unify our constituent brands and harmonise under a refreshed Nidec visual identity,

The Transform Awards recognise excellence in rebranding, brand development, and the journeys brands make, attracting nominations from many prominent multinational companies. The award for Best Brand Architecture Solution celebrates the successful rebranding strategy that was rolled out through 2024 in one of Nidec's Business Units, Nidec Motion & Energy.

Working together with creative consultants at GW+Co, Nidec Motion & Energy's 21 sub-brands were unified to promote Nidec's true global reach and diverse product portfolio while still allowing for specific differentiation in each of the markets served. The brand architecture and visual design language created by GW+Co strengthen our market identity and harness our internal momentum, driving us forward faster and more united than ever as One Nidec.

Stephen Turner, Head of Brand for Motion and Energy said:

“This recognition is a testament to the dedication and creativity of our global teams. Unifying our brand architecture wasn’t just about design—it was about building a stronger, clearer identity that reflects who we are and where we’re going. These awards are a proud moment for all of us at Nidec, and a reminder of the power of working together as One Nidec.”

Nidec's Greg Gorman (Chief Growth Officer) and Stephen Turner (Head of Brand) with GW&Co's Founder and CEO Gilmar Wendt.