Nidec Drives is pleased to announce the appointment of Laurent Babaud as President.

With more than three decades of experience in motors and drives at Nidec, Laurent has led the European sales network for Leroy-Somer and Control Techniques, served as President of SSB Wind Systems, and most recently led Nidec Conversion’s global marketing, sales, and European operations. His leadership and deep industry knowledge consistently deliver strong business performance, making Laurent the perfect choice to steer the next phase of growth at Nidec Drives.

Michael Briggs, Nidec Motion & Energy President states “With the appointment of Laurent, I am confident that the Nidec Drives business is in safe hands. We see great opportunity and potential for the business to grow in line with the aspirations of the Motion & Energy business unit.  Following a career of leadership accomplishments on a global scale within Nidec, Laurent is perfectly positioned to strengthen Nidec Drives and the overall Motion & Energy business.”

Anthony Pickering, Nidec Motion Platform President says “The appointment of Laurent is an exciting development for Nidec Drives. With his knowledge of the drives industry and his leadership skills honed within the Nidec Group, I am convinced that he has the passion, enthusiasm and tenacity required to lead the Nidec Drives business forward, driving new phases of strategic growth and long-term development.

Laurent Babaud adds “I am honoured to step into the role of president at Nidec Drives. Being part of Nidec for many years I know what an incredible team Nidec Drives has and that makes me incredibly proud and excited to lead and guide them in driving growth and innovation for our customers worldwide. I am ready to start writing the next chapter for Nidec Drives.”